The SEO fraternity has widely approved the time spent on a page as an essential ranking factor. This might lead to a high bounce rate and can negatively affect the site’s ranking on the Search Engine Results Page. That said, the majority of users who see a “not secured page” notification get dissuaded from spending further time on the page.
Users will be notified about the use of mixed content on any affected page, and they can either choose to back out or continue browsing the page after agreeing to the notification. Now, Google wants to tighten up things further as it has asked webmasters to ensure that their HTTPS domains are not rendering mixed content. The HTTPS factor is now one of the 200 ranking signals, and Google officials have confirmed the same.
How to fix insecure connection update#
The Chrome Update that was launched in December 2019 started displaying the mixed content issue and it continues.īefore the update, Google had to recommend webmasters adopt HTTPS instead of HTTP to ensure the safety of its users. The usual culprit behind this is your Java, CSS stylesheet, and images, which are being delivered from an unsecured server.
If you are still seeing an unsecured connection while opening your website, that means you have Mixed Content Issue. So, now that you have enabled HTTPS, the Chrome browser must recognize your site as secure, right? I recommend enabling HTTPS because Google has been showing greater affinity to rank websites that are secured. If not, don’t worry, you can do that anytime by contacting your hosting provider. By now you must have enabled HTTPS on your server.
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